PT HONDA ASTRA MOTOR
·
Company profile
PT Astra Honda Motor
as its sole agent,
Manufacturing,
assembly and distributor of Honda motorcycles, is
Limited company
owned by the Honda Motor Company
Limited, Japan and
PT Astra International Tbk, Indonesia, with large
respective shareholding
is 50%.
PT Astra Honda Motor
was established on June 11, 1971 under the name PT
Federal Motor, the
company is headquartered in Jl. Rear Admiral ODOT,
I Sunter, North
Jakarta are then merged with PT Honda Federal
PT Astra Honda Motor
to be on October 31, 2000.
Companies with a
total installed capacity of 3 million units of motorcycles per year and
number of employees
14 004 (data as of December 2008) has three Plant
(Factory) located in
Sunter, Kelapa Gading Pegangsaan Two, and in
MM2100 Industrial
Area West Cikarang. In order to expedite the
production and
sales, the company is also supported by facilities / plant Dies
& Mould
Manufacturing, located in Industrial Estate Pulogadung and Parts
Centre on the road
Tipar Cakung Drain Inspection. The company also has
training center as a
center of education and training to support the
manufacturing,
assembling and distribution of Honda motorcycle in Sunter.
Types of products
produced and distributed by PT Astra Honda Motor
29 pieces of main
dealers and dealers covering various kinds and types, namely:
- Type of CUB or
duck - that's the Honda Fit, Honda Fit X, Honda Revo, Honda
Blade, Honda Supra X
125, Honda Supra X 125 DD, Honda Supra X 125
PGM-FI and Honda
City Sport 1;
- Type of sport - namely
Honda Mega Pro, and Honda Tiger 2000;
- Type of scooter
matic - the Honda Vario and Honda Beat.
To ensure the
quality of Honda motorcycles, PT Astra Honda Motor
using several
reference standards like JIS (Japan Industrian Standard),
SII (Indonesian Industrial
Standard), SNI (Indonesian National Standard), HES (Honda
Engineering
Standard), ISO 9001, ISO 14001, ISO 17025 and OHSAS 18001.
·
VISION
We constantly strive
to achieve the best in the bicycle industry
motorcycles in
Indonesia, for the benefit of society at large, in
provide high-quality
transportation, as needed
consumers, at an
affordable price, and supported by the facility
integrated
manufacturing, advanced technology, network maintenance, spare parts and
world-class
management
·
MISION
We are committed to
providing high-quality motorcycles and
reliable as a means
of transportation for people who fit the needs of
consumer, at an
affordable price.
·
HISTORY PT ASTRA HONDA MOTOR
PT Astra Honda Motor
(AHM) is the pioneer of the motorcycle industry in Indonesia. Founded on June
11, 1971 with the initial name of PT Federal Motor, whose stock is majority
owned by PT Astra International. At that time, PT Federal Motor only assemble,
while the components are imported from Japan in the form of CKD (completely
knock down).
Type the first
motorcycle in Honda's production is the business type, S 90 Z 4-stroke engine
with a capacity of 90cc. Total production in the first year for one year only
1500 units, but it jumped to around 30 thousand in the year and continues to
grow today. Motorcycles continues to grow and become one of the mainstay of
transportation in Indonesia.
Government policy in
terms of localization of automotive components pushed by Federal Motor produces
various motorcycle parts Hondatahun 2001 in the country through a number of
subsidiaries, including PT Honda Federal (1974) that produce basic components such
as the Honda motorcycle frame, wheels, exhaust, etc. , PT Showa Manufacturing
Indonesia (1979) that specialized in producing shock absorbers, PT Astra Honda
Engine Manufacturing (1984) that manufactures motorcycle engines and PT Federal
Izumi Mfg. (1990) which specialized in producing piston. 
Along with the
development of the economy and the growth of the motorcycle market there is a
change in the shareholding motorcycle manufacturer Honda. In 2000 PT Federal
Motor and several subsidiaries merged into one under the name of PT Astra Honda
Motor, the composition of its stake to 50% owned by PT Astra International Tbk
and 50% owned by Honda Motor Co.. Japan.
Currently, PT Astra
Honda Motor has 3 facilities assembly plant, the first factory is located Sunter,
North Jakarta, which also serves as the headquarters. The second factory is
located in Pegangsaan Two, Kelapa Gading, as well as factory to 3 at once the
most advanced factories located in the MM 2100 West Cikarang, Bekasi. Factory
to 3 is a new assembly plant facility that began operating since 2005.
With this facility
the entire PT Astra Honda Motor currently has a production capacity of 4.2
million units of motorcycles per year, to demand the motorcycle market in
Indonesia continues to increase. One of the peak performance achieved by PT
Astra Honda Motor is the attainment of production to 20 million in 2007. This
achievement is the first achievement that were achieved by the motorcycle
industry in Indonesia, even to the level of ASEAN. In the world of Honda
motorcycle production achieving 20 million units is the third, after the Honda
motorcycle factory in China and India.
To support the needs
and satisfaction pelannggan Honda motorcycle, when PT Astra Honda Motor in 1600
supported by a dealer showroom sales that were coded H1, 3,800 service or
repair service AHASS (Astra Honda Authorized Service Station) with code H2, and
6500 parts outlets or H, which are ready to serve millions use Honda
motorcycles in Indonesia.
The motorcycle
industry is now a major industry in Indonesia. Employees of PT Astra Honda
Motor alone currently numbers about 15,000 people, plus 130 vendors and
suppliers as well as thousands of other networks, all of which provide economic
impact chain remarkable. The entire economic chain is expected to be about
providing employment opportunities to approximately 500 thousand people. PT
Astra Honda Motor will continue to work producing transportation access 2 a
fun, safe and economical to the expectations and needs of the people of Indonesia.
1.Inbound Logistics:
The growth of
the motorcycle industry in Indonesia each year continues to increase.
The number of
brand new arrivals sharpened competition in the industry
this. Honda
motorcycles that have long existed in Indonesia should be able to
compete with
existing brands. To answer these challenges, activities involved in inbound logistics are
heavily refined
PT Astra Honda
Motor, the company is the owner of the Honda brand should
able to meet the
transport needs of a robust, efficient and economical.
2.Operations:
Operations will
be one of the biggest keys to change with respect to the value chain framework,
second only to marketing and sales. PT Astra Honda Motor is a synergy between
the technological advantages and networkmarketing in Indonesia, namely the
development of cooperation between Honda MotorCompany Limited, Japan and PT
Astra International Tbk, Indonesia.
3.Outbound Logistics
The time between
the arrival of pruduck on the activity of loading and unloading, Current outbound logistics
are very solid PT HONDA ASTRA MOTOR. PT ASTRA HONDA MOTOR committed to
providing the highest quality service to their products, at a great value, in a
clean and friendly environment. At the company level, PT ASTRA HONDA MOTOR
engine focused on energy conservation, sustainable packaging, we are dedicated
to innovation and improving our operations to build a business, even more
environmentally sustainable, and profitable. And we will continue to modernize
the customer experience, and to expand the accessibility of our brand, so that
consumers will always enjoy the maximum experience of the products created.
4.Marketing and sales
Because our new game strategy
is a position-building one, the marketing and sales is the most important point
after operations to be considered in the value chain framework. Technological
advantages possessed Honda Motor Company Limited has been recognized in
around the world and has been
proven on numerous occasions, both on the highway
as well as on the track.
Honda also developed a technology that can
address the needs of
consumers, the engine "naughty" and fuel economy, so
making it a pioneer of
two-wheel vehicles that are economical. Not surprisingly,
if the resale price of Honda
motorcycles remain high.
5.Service:
H1 (sales
outlets):
Our official
Showroom, H1 logo on the exterior, always give satisfaction to consumers of
Honda motorcycles. At the official showroom we always provide a complete
collection of Honda motorcycles.
You will get the
satisfaction of the service friendly, courteous over the counter sales and our
salesman. In addition, detailed information about motorcycle specifications
such as:
• Price
• purchase loans
and financing options
• Arrangements
document
• Program Warranty
(Warranty Extension Program) can be listed in this showroom
H2 (pemelihataan
outlets):
Our authorized
workshop, H2 logo on the exterior, always give satisfaction to consumers of
Honda motorcycles.
Network
Maintenance (H2) is part of PT Astra Honda Motor is one of his duties as an
after-sales service.
Some things to
do are:
Being the best
in providing services to customers (Customer Satisfaction Index No.. 1) is to
provide repair and service at authorized workshops Honda / AHASS (Astra Honda
Authorized Service Station).
Honda Workshop
numbers are pretty much located also spread in various regions in Indonesia
were selected according to the amount of the spread of Honda motorcycles and
the need for the need for a good after-sales service.
H3 (parts store):
Our official
Showroom, H3 logo on the exterior, always give satisfaction to consumers of
Honda motorcycles.
H3 is the
Service Availability Parts Honda motorcycles for owners of Honda motorcycles.
Honda parts products marketed by PT Astra Honda Motor (AHM) is the HGP (Honda
Genuine Parts) where the parts are the same components in any Honda brand
motorcycles.
As the original
parts Honda, PT Astra Honda Motor ensure product quality Honda Genuine Parts
similar to that installed on Honda motorcycles.
Support Activities:
1. Firm Infrastructure
With respect to
support activities that enhance the value created through the value chain
analysis, PT ASTRA HONDA MOTOR has had a lot to say on-site activities.
Operation of the new injection technology using computer systems engineering
"naughty" and fuel economy, so making it a pioneer of two-wheel
vehicles that are economical. Not surprisingly, if the resale price of Honda
motorcycles remain high
2. Human Resource Management:
HUMAN RESOURCES
MANAGEMENT IN PT ASTRA HONDA MOTOR
PT Astra Honda
Motor is a company manufacturing & distribution of the largest motorcycle
in Indonesia, with the number of employees more than 10,000 people. In
accordance with the vision of the company, PT. Astra Honda Motor is always
working to provide the best mobility solution that is able to meet customer
needs with world-class management system.
For that we need
the best human resources in a creative, innovative, competitive and ready to
join in achieving that goal. In HR management, PT. Astra Honda Motor has a
system of management of human resources professionals with the principles of
Fair Internally and Externally Competitive accompanied by the development of
human resources through training programs and other development and a clear
career path in line with the development of the motorcycle business increased.
Every person at
PT Astra Honda Motor valued in accordance with the achievements and potential,
if you are a person who meets the desired qualifications, we wait for your
presence to join PT. Astra Honda Motor.
Facing the
challenges of the motorcycle market in Indonesia intensifies, PT. Astra Honda
Motor requires human resources in a creative, competitive, and innovative. For
that PT. Astra Honda Motor opens career opportunities in the manufacturing of
the world with a career system Internally and Externally Competitive Fair
3. Technology Development:
Simply
injection, injection is used as a replacement carburetor has a way of working
by way of injecting. The function of the injection itself remains the same as
the carburetor that regulate the amount of fuel going into the engine. There is
a fundamental difference in the way the fuel is inserted.
For carburetors,
fuel can go for their participation with the air sucked through the carburetor.
While the injection, fuel is sprayed into the entrance for the fuel. Therefore,
there must be a component of the injection system is the fuel pump. In
Motorcycle Engine HondaPGM-FI (Programmed - Fuel Injection) fuel pump pressure
up to 292 kPa on gasoline or 3 Bar alias Atmospheric pressure 3 times. In addition
to the fuel pump, in fact there are many other components that are required by
Injection System. However, as the core components such as ECM as a control
center.
Implementation
of Euro 3 are said to be more environmentally friendly from 2013 led to Honda
as the largest motorcycle factory made motorcycle
engine injection. Honda itself has featured the engine injection PGM-FI.
Injection as a breakthrough to replace carburetors are saying more
environmentally friendly and fuel efficient.
Injection
Motorcycle Irit Best Price Only Honda PGM-FI technology has been around since
2005. PGM-FI technology is present as a manifestation of the love of Honda of
the environment and in an effort to help save the use of natural resources,
namely oil. At first the people of Indonesia itself is still afraid of using
technology Injection of Honda motorcycles because they are afraid if they are
in trouble will have difficulty in terms of repair. However, assuming it
eventually disappeared bit by bit along with the socialization of the Honda
motor technology advantages of this injection. Some of the advantages
technology Irit Injection Motorcycle Best Price Only Honda is:
• More
Environmentally Friendly - Technological sophistication Irit Injection
Motorcycles Best price Only Honda PGM-FI make the engine easier to turn in all
conditions of air temperature, altitude, and even after a long time is not
turned on though.
• More
Economical Fuel - Controlling the optimal composition of the supply of fuel and
oxygen to produce a more efficient combustion to 17%.
• More Powerful
- Setting Injection engine performance Irit Motorcycles Best price Only Honda
PGM-FI programmed on each spin machine will provide more responsive
acceleration. Similar technology is also applied to the motor MotoGP champion,
now in your favorite motorcycle.
• Easier
Switched - Sophistication Irit Injection technology Motorcycles Best price Only
Honda PGM-FI make the engine easier to turn in all conditions of air
temperature, altitude, and even after a long time is not turned on though.
• Easier
Maintenance - Electronic control systems in Irit Injection Motorcycle Best
Price Only Honda PGM-FI MIL (Malfuction Indicator Lamp) to identify a
mechanical problem with the number of blinking lights that help care Irit
Injection Motorcycles Best price Only Honda made easier . Optimal
treatment can be done at the Official Honda Shop Indonesia.
• Safe With
Premium - Motorcycles Injection Irit Best Price Only Honda fit using Premium
gas stations across Indonesia.
• 5 Year
Warranty - For your satisfaction, we provide warranty parts Irit Injection
Motorcycle Best Price Only Honda PGM-FI for 5 years or 50,000 miles *
(whichever comes first).
4. procurement:
Procurement at
ASTRA HONDA MOTOR PT system is basically the main reason for developing
injection systems in case they are successful supply chain is extremely
efficient for all logistics. The advent of efficient motors Honda injection
best price.
• More
environmentally friendly
• Economical
Fuel
• More powerful
• It is easier
to change
• Easy
maintenance
• Safe at
premium
• 5-year
warranty
The number
needed to run a business is the availability of adequate transportation
infrastructure will be able to move and push the state's economy and society.
Be competitive exports - foreign imports. In this important endeavor, we will
do all transactions with suppliers with honesty and integrity for growth and
shared prosperity. We will understand and comply with laws, regulations, and
codes governing the implementation of this business
5. Conclusion:
conclusion:
From the results
of discussions can be concluded that:
The growth of
the motorcycle industry in Indonesia each year continues to increase.
The number of
brand new arrivals sharpened competition in the industry
this. Honda
motorcycles that have long existed in Indonesia should be able to
compete with
existing brands. To answer these challenges,
PT Astra Honda
Motor, the company is the owner of the Honda brand should
able to meet the
transport needs of the new system has advantages of injection PGM-FI as one of
the new ones to replace Karbulator terebosan are said to be more
environmentally friendly and more fuel efficient.
